Finding great employees is difficult. Retaining them even harder. About 29% of workers regularly search for new jobs while employed. What percentage of your team is not even making it to their first work anniversary?
Loyal employees – team members who feel seen and supported, who are truly dedicated to the company’s mission and goals – are your company’s biggest asset. Not only do they help your organization achieve goals, they can also help bring in future talent by spreading the word about your business.
Clearly, improving employee loyalty is worth it. But how can you do that?
Celebrate work anniversaries to recognize and honor loyalty
Employee work anniversaries are a great opportunity to show gratitude for your employees, enhance work culture, and improve employee engagement. Even if you already have a years of service award program in place, recognizing work anniversaries in a modern and effective way is critical.
Cooleaf supports automated and customizable work anniversary awards through our rewards and recognition platform. Unlike traditional years of service award programs, Cooleaf’s work anniversary awards are built into a powerful engagement and recognition strategy.
Here's how it works.
Make it social so that everyone can cheer on work anniversary milestones
People love to celebrate wins together. Work anniversaries and key milestone achievements are the perfect thing to celebrate as a team.
Managers don't need to worry about potentially forgetting a team member's work anniversary ever again. In Cooleaf, it's locked and loaded so that when a work anniversary comes up, they are automatically shared as public recognitions in the social feed.
Cooleaf's social recognition feed allows employees to publicly celebrate and honor their peers when a milestone anniversary takes place. This way, everyone at the company can see the award and share their own thoughts and words of encouragement for that team member.

Offer flexible, personalized reward options to make it more special to the individual
On their work anniversary, each team member also earns reward points which can be redeemed for a gift of their choice. The employee can redeem these points right away, or save them up for something bigger.
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Our rewards catalog includes a wide variety of electronic gift card options to popular retailers like Amazon, Target, iTunes, and more. You can also create custom rewards options, such as paid days off, charitable contributions, free lunch delivery, or branded company swag items.
Team members can even send someone else a gift using the points they have accrued (a loved one, friend, family member, etc), right from their Cooleaf rewards catalog.
Giving your employees the flexibility to choose how and when they use their points ensures that the reward will be meaningful to them. Gift cards consistently top the wish list of employees, and our digital format delivers the reward to the recipient’s inbox in less than five minutes.
Distinguish significant milestones
Even early-career milestones, like 1-year work anniversaries, should be recognized and celebrated. A small reward can go a long way to show your appreciation.
But what about the more significant years, like a ten year work anniversary?
If an employee has stayed with the same business for a longer period of time, it's important to make a big deal out of their work anniversary. With Cooleaf, you can distinguish significant years by setting a higher point value and a special message around specific years of service.
For example, you can set your reward structure to look something like this:
- 1 years: 100 points ($10)
- 2 years: 200 points ($20)
- 3 years: 500 points ($50)
- etc.
We'll take care of the rest. The points are automatically issued by our system, so there's no need to keep track of upcoming work anniversaries.

The most important thing you can do for an employee on their work anniversary is to simply to recognize them. The more appreciation you show for your employees, the more engaged and motivated they will be.
Every employee work anniversary is a new opportunity to celebrate and recognize your team – don't miss it.
Interested in learning more about how to celebrate work anniversaries in a meaningful way? Cooleaf can help — let's chat!
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See How Top Workplaces Use Cooleaf to Put their People First
"When we introduced the values and purpose statement, we encouraged everybody to go on Cooleaf and recognize someone who lived the values for them. The platform helps you reinforce those values and helps your team understand what it really means. We wouldn’t have that without a public, very intentional platform like Cooleaf."
Improving employee engagement at top companies